Barcelona Media. Centre d'Innovació.

SALERO’s goal is to define and develop ‘intelligent content’ objects with context-aware behaviours for self-adaptive use and delivery across different platforms, building on and extending research in media technologies, web semantics, and context based image retrieval, to reverse the trend toward ever-increasing cost of creating media. SALERO aims to advance the state of the art in digital media to the point where it becomes possible to create audiovisual content for cross-platform delivery using intelligent content tools, with greater quality at lower cost, to provide audiences with more engaging entertainment and information at home or on the move.