Damià Moragues, from the BM Culture Lab, presents the Vietnam Tourism Marketing Plan

Dec 12, 2008 - BM news


Damià Moragues, expert in tourism of the BM Culture Lab has delivered the final document of the Vietnam Tourism Marketing Plan to the Vietnam National Administration of Tourism (VNAT) and the Agencia Española de Cooperación Internacional para el Desarrollo (AECID).

The plan was presented to the press and the tourist sector in October along three sessions, at the Government Hall of Hanoi, the Independence Hall of Saigon and Hue, the old imperial capital where the Culture Lab is starting its project.

The Vietnam Tourist Marketing Plan presents many novelties, apart from a new promotional image and a new advertising strategy, the creation of competitiveness groups around the country must be highlighted, which guarantees the relation of the public and private sectors. The project has been financed by the AECID and it is foreseen to last 18 months.